Vice-President Marketing for a Russian mobile phone operator

Our client was one of the leading telecommunication companies in Russia. Being in one of the fastest growing sectors of the economy their business had outgrown the experience of the local talent. The company’ operations had become equivalent to that of major Western operators, thus the company needed the human capital with the appropriate talent and experience to run it.

Our client had decided to bring in a new Vice-president of marketing. Through consultations with us the exact nature of the person to fill this position was determined. The candidate would be responsible for the continued growth of the market share as well as increased revenues. He would need to develop marketing plans that would overwhelm the competition in every country of their operations.

The VP of marketing would have to work in a very complex environment focusing on two groups of customers, business and the mass market, in multiple countries and regions. He would be responsible for strategy, control, and supervision of all of the country marketing directors, plus the preparation and control of all processes and procedures.

The company was looking for an energetic person, a ‘doer’, who would make things happen. One who could be focused on processes, procedures and control, and could be an excellent communicator with open and dynamic personality. Once the candidate description was finalized we set a schedule for the recruitment process.

Our team went right to work researching the industry internationally and came up with a Long list that met the basic requirements. We knew that an appropriate candidate, who would be willing to come to Russia and commit to several years for the development of the project, would not be a stock item. We were prepared to go through an unusually long list of interviews.

Our final shortlist was presented to the client on schedule and after a final interview with the client a candidate was selected from a leading European telecom company.

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